Related skills
ai braze lifecycle marketing salesforce marketing cloud iterableπ Description
- Design and execute lifecycle and monetization strategies.
- Own end-to-end CRM projects from planning to launch.
- Implement CRM workflows and campaigns across channels.
- Collaborate with product, dev, and marketing to integrate CRM tools.
- Use Bloomreach to create personalized journeys.
- Lead A/B tests and track performance.
π― Requirements
- 3β5 years in CRM or similar role in ecommerce.
- Hands-on with Bloomreach, Braze, Salesforce Marketing Cloud, Iterable.
- Comfortable using AI tools for efficiency and analysis.
- Strong lifecycle marketing, segmentation (RFM, triggers).
- Familiarity with UX & CRM KPIs and performance measurement.
- Excellent project management and cross-functional collaboration.
π Benefits
- Fast-moving, collaborative, international team.
- Scale CRM across global markets.
- Culture that values creativity, impact, growth.
- Autonomy to influence CRM strategy and execution.
- Access to AI tools to boost productivity.
- Cross-functional collaboration with product, dev, and marketing.
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