CRM & Lifecycle Marketing Specialist

📋 Description

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• Design and execute segmented, automated campaigns across the customer journey to drive engagement.
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• Develop and optimize customer journeys, mapping touchpoints to enhance the overall experience.
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• Create and implement CRM campaigns, tracking performance and analyzing data to identify opportunities for optimization.
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• Conduct A/B testing and experimentation to optimize campaign performance across lifecycle stages.
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• Stay informed about industry trends and competitor activities to develop innovative engagement strategies.
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• Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and success of campaigns.
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🎯 Requirements

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• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field preferred but not required.
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• Minimum of 3 years in customer success, email, lifecycle, or CRM marketing roles.
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• Proficiency in Braze, Optimove, or similar CRM tools is highly preferred.
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• Strong knowledge of email, in-app, and push marketing best practices and copywriting.
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• Experience in Daily Fantasy Sports or gaming industry is preferred.
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• Ability to analyze data and metrics to drive insights and optimize campaigns.
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• Organized and detail-oriented.
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• Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
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• Excellent communication, collaboration, and problem-solving skills.
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🎁 Benefits

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• Company-subsidized medical, dental, and vision plans.
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• 401(k) plan with company match.
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• Annual bonus.
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• Flexible PTO to encourage a healthy work/life balance.
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• Generous paid leave programs, including 16-week paid parental leave and disability benefits.
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• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked.
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