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crm marketing analytics lifecycle marketing segmentation automation📋 Description
- Own CRM and lifecycle marketing end-to-end across strategy, execution, and performance.
- Design lifecycle strategy across supply (landlords) and demand (tenants).
- Build automated journeys that drive activation, conversion, and retention.
- Define segmentation and lifecycle logic across multi-step journeys.
- Own CRM KPIs, reporting, and performance optimization.
- Continuously testing and improving messaging, timing, frequency, and content.
🎯 Requirements
- Senior CRM / lifecycle marketer with hands-on experience.
- Proven ability to own strategy and end-to-end execution.
- Experience with complex two-sided user journeys (marketplaces, SaaS, platforms).
- A commercial mindset and accountability for results.
- High autonomy in evolving, fast-paced environments.
- Proficiency in English (German is a plus).
🎁 Benefits
- Empathy culture with international team and impact.
- Flexible hours and work-life balance.
- Personal and professional development opportunities.
- Attractive compensation package and a company pension plan.
- Office in Berlin (Hackescher Markt) with perks.
- Fun culture with regular events and team activities.
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