CRM Lead

📋 Description

• Own and drive Bellroy's email and lifecycle marketing program.
• Build, execute, and optimize email flows and campaigns.
• Use data to measure performance and push improvements.
• Shape program direction with your manager; plan and deliver.
• Collaborate across teams to push initiatives forward.
• Proactively identify gaps and opportunities in CRM.

🎯 Requirements

• 3-5 years CRM or lifecycle marketing in ecommerce/retail/DTC.
• Build, manage, optimize email flows and campaigns; measure performance.
• Segment and personalise using data to drive retention.
• Experience with Klaviyo, Braze, SFMC, Segment (process over platform).
• Own CRM metrics: email revenue, retention, flow conversions.
• Experience or interest in SMS as a channel.
• Cross-functional with creative, data, and tech teams; proactive.

🎁 Benefits

• Hybrid work with Melbourne office.
• Diverse, close-knit team.
• Collaborative, data-driven culture.
• Flexible start date.