Related skills
html sql machine learning braze salesforce marketing cloud📋 Description
- Build lifecycle marketing journeys across email, push, and in-product channels
- Use ML-powered targeting to deliver relevant notifications
- Configure incentives to drive product adoption
- Ensure communications deliver the best customer experience
- Understand lifecycle drivers to boost adoption and retention
- Identify gaps in journeys and propose actionable improvements
🎯 Requirements
- 3+ years CRM experience with email, push, and in-app notifications
- Built and executed multi-step CRM campaigns and journeys
- Experience with Salesforce Marketing Cloud, Iterable, or Braze
- Familiar with ML-powered targeting and personalization
- Configured incentives/promo platforms
- Basic SQL skills
- HTML for email and best practices
- Comfortable with A/B and multivariate tests and data analysis
🎁 Benefits
- Remote-first work with in-person offsites and attendance supported
- Bonus eligibility and equity eligibility
- Benefits including medical, dental, vision and 401(k)
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