Sr Manager, Technical Product Marketing

Sr Manager, Technical Product Marketing at Cresta

Cresta is seeking a Senior Manager of Technical Product Marketing to lead product marketing initiatives for our AI-powered platform. This role partners across Product, Engineering, and Sales to articulate the value of Cresta's technology and to drive effective go-to-market strategies.

Responsibilities

• Define and own product positioning, messaging, and value propositions for technical products
• Create sales enablement content, including battle cards, datasheets, and case studies
• Collaborate with Product, Engineering, Design, and Marketing to align product strategy with market needs
• Lead go-to-market planning and execution for new product launches and feature releases
• Conduct market intelligence, competitive analyses, and customer insights to inform strategy
• Develop and optimize demand generation assets and campaigns in collaboration with Marketing and Sales
• Mentor and influence cross-functional teams, driving alignment and accountability

Qualifications

• 5-8+ years in product marketing or related roles, preferably with technical/B2B SaaS products
• Strong written and verbal communication skills with experience crafting technical messaging
• Proven ability to work cross-functionally with Product, Engineering, Design, and Sales
• Data-driven mindset with proficiency in analyzing market and product metrics
• Experience with AI/ML or advanced technology products is a plus

Benefits

• Competitive compensation and benefits package
• Flexible work arrangements and remote-friendly environment
• Equity opportunities and professional development support