Senior Manager, GTM Enablement

CreatorIQ is the AI-native operating system for creator-led growth trusted by more than 1,300 global brands and agencies.

We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products, and rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!

Senior Manager, GTM (go-to-market) Enablement

At CreatorIQ, we are at the forefront of the influencer marketing industry, delivering innovative, data-driven solutions that empower brands and agencies to manage creator partnerships and measure campaign impact. As we continue to scale, we are seeking a strategic GTM Enablement leader who will strengthen the effectiveness, readiness, and productivity of our customer-facing teams. Our success depends on our ability to equip the field with the right training, messaging, and resources and ensure they are consistently adopted to drive measurable results.

In this role, you’ll get to:

• Partner closely with sales, customer success, product marketing, GTM ops & product teams to translate GTM priorities into enablement programs that materially improve field execution and revenue outcomes.

• Design, deliver, and optimize onboarding, ongoing training, and field-readiness programs focused on real-world seller and CSM utilization, including live training, async modules, playbooks, role-plays, and deal coaching frameworks.

• Drive field adoption of key GTM motions, messaging, product updates, playbooks, and tools by ensuring clarity, consistency, and continuous reinforcement in the field.

• Build and maintain sales playbooks, battlecards, competitive resources, persona/messaging guides, objection-handling toolkits, and customer-facing assets that improve seller confidence and performance.

• Create clear measurement frameworks (before/after analysis, behavior changes, competency assessments, performance uplift, adoption metrics) to understand what training is working and where gaps remain.

• Establish strong feedback loops with account executives, customer success partners, sales managers, and front-line leaders to gather insights, surface friction points, and prioritize enablement investments based on actual field needs.

• Partner with GTM leadership to ensure training reinforces the right behaviors: qualification rigor, pipeline discipline, forecasting accuracy, value selling, multi-threading, etc.

• Prepare and facilitate high-impact enablement events including SKO (sales kick off), QBR (quarterly business review) enablement sessions, new product release rollouts, and targeted training sprints.

• Collaborate with product marketing and product teams to translate new features into field-ready, customer-tested messaging and use cases, ensuring high utilization in live selling situations.

• Evaluate the ROI and impact of enablement programs using performance metrics (win rate, ACV, deal cycle, pipeline conversion, retention expansion metrics, rep ramp time).

• Act as a change agent and coach who elevates GTM standards, drives consistent execution, and ensures training sticks through reinforcement, manager coaching frameworks, and ongoing competency building.
  

Who you are and what you’ll need for this position:

• 7–10+ years of experience in sales enablement, sales training, sales management or similar roles within B2B SaaS.

• Demonstrated success developing field-readiness programs that drive measurable improvements in rep behavior, execution quality, and revenue results.

• Strong understanding of modern SaaS sales methodologies (MEDDICC, discovery frameworks, value selling, multi-threading, economic buyer alignment) and how to coach them into real-world usage.

• Exceptional ability to simplify complexity and turn GTM strategy, product changes, and positioning into clear, adoptable, field-ready messaging.

• Strong facilitator and communicator with experience enabling business development representatives, account executives, customer success partners, and frontline managers in live and virtual environments.

• Analytical, data-centric mindset with experience using performance metrics and adoption data to evaluate program impact, identify field gaps, and continuously refine initiatives.

• Proven track record driving adoption of GTM processes, messaging, and selling motions — and improving utilization of existing tools and resources.

• Highly cross-functional collaborator comfortable working with Sales, Customer Success, Product Marketing, GTM Ops, and Product teams.

• Thrives in fast-paced, high-growth SaaS environments where agility, iteration, and field responsiveness are essential.
  

Bonus Skills:

• Experience working in a GTM role (sales, marketing, customer Success) at a SaaS company

• Experience enabling teams in martech, adtech, influencer/creator economy, or platform-driven SaaS environments.

• Experience developing role-based certifications, skill assessments, or competency models.

• Partnering closely with sales managers on coaching frameworks, observation models, and behavioral reinforcement.

• Background supporting sales, sales development and post-sale teams

• Familiarity with enablement tooling (LMS, content repositories, internal wikis) as an owner.

• Experience enabling partner/channel teams is a plus.
  

What you will get from us:

• People: work with talented, collaborative, and friendly people who love what they do.

• Guidance: utilize our learning platform to fully get the training and tools you’ll need to become successful here from your first day with us.

• Surprise meal stipends: work from home can’t stop the enjoyment of someone else making a meal for you!

• Work/life harmony: 15 days vacation, floating and set holidays, wellness allowance, and paid parental leave.

• Whole Health Package: medical, dental, vision, life, disability insurance, and more.

• Savings: a 401k (USA) plan to help you plan ahead.

• Work from home stipend: to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).

Who we are:

CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, benefits, and beyond:

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.