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data analytics leadership ugc playable-content📋 Description
- Own creative strategy for Social Casino accounts across paid channels
- Generate briefs for UGC, influencer content, motion graphics, and playable content
- Lead and mentor a small team of strategists, copywriters, and editors
- Write scripts and storyboards for video content with teams and creators
- Partner with media buyers to analyze data and drive iterations
- Build frameworks and a library of high-performing angles and hooks
🎯 Requirements
- Proven creative strategy experience at a performance-driven agency or in-house team
- Deep UGC and influencer expertise—use as performance levers, not just brand plays
- Strong scriptwriting skills and comfort shaping video content from concept to final cut
- Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature
- Team leadership experience with autonomy to operate without constant oversight
- Thrives in fast-paced environments where briefs evolve and iteration is constant
🎁 Benefits
- Senior role with real autonomy on fast-paced accounts
- Budget and freedom to experiment; data-driven decisions
- Fully remote with competitive compensation
- Opportunity to shape creative strategy in a competitive vertical
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