Creative Strategist, Growth Marketing

📋 Description

• Own creative reporting and learning recaps; connect hooks to outcomes.
• Build messaging by persona and funnel; define value props, RTBs, objections.
• Translate CI/CX and performance trends into test plans for message levers.
• Write high-converting ad copy; provide POV on landing-page copy.
• Author performance briefs with hypotheses and metrics.
• Read Looker and Ads Managers; apply insights to CPA improvements and scale.

🎯 Requirements

• Strategy and data synthesis to turn patterns into tests.
• Consumer psychology and persuasion in messaging.
• Copy systems and messaging using hooks, angles, CTAs.
• Platform and trend fluency across Meta, TikTok, YouTube, and CTV.
• Performance fluency; CPA-first metrics; Looker and MMM.
• Briefing and direction; ability to reverse-engineer effective work.
• Operational excellence and AI; weekly rhythm for research and copy.
• Nice-to-have: CapCut/Premiere; Figma/Photoshop/Canva for prototyping.

🎁 Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 yrs, 6 after 10 yrs, 8 after 15 yrs