Own day-to-day creative thinking across multiple accounts — concepting ads and briefs.
Collaborate with media buyers, designers, and motion artists.
Use AI daily for audience research, competitive analysis, and concepting.
Bridge media buying and creative execution; translate insights into briefs.
Client-facing: present rationale, explain testing, and field feedback.

🎯 Requirements

Strong concepting and brief writing; briefs are clear and data-driven.
Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS.
Comfort with AI tools for ideation, iteration, and production acceleration.
Comfort with analytics tools: Motion, Foreplay, Meta Ad Library, TikTok Creative Center.
Understanding of paid social channels and how media buying affects creative strategy.
Cross-team translation: turn performance data into creative direction and testable hypotheses.

🎁 Benefits

Diversity, equity, and inclusion focus.

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