Related skills
creative strategy paid social meta creative briefs direct responseπ Description
- Develop and execute creative strategies to drive profitable acquisition across paid social channels, mainly Meta.
- Translate consumer psychology, product truth, and data into scalable creative systems that educate, persuade, and convert.
- Own creative strategy from research to testing and scaling; collaborate with designers, editors, creators, media buyers, and production teams.
- Build and test high-signal briefs for designers, creators, influencers, editors, and production partners.
- Lead structured creative testing and iteration to maximize scale; analyze performance signals to evolve winning concepts.
π― Requirements
- 5+ years in Creative Strategy, Performance Creative, Paid Social Creative, or related.
- Proven experience developing high-performing static and video ads for paid acquisition.
- Strong understanding of direct response marketing, consumer psychology, and creative testing frameworks.
- Experience supporting high-spend Meta environments and scaling performance creative.
- Strong analytical skills to evaluate creative performance using KPIs and performance signals.
- Strong cross-functional communication and project management skills.
π Benefits
- Remote-first role with global teams.
- Opportunity to work on high-impact projects and learn rapidly.
- Performance bonuses, growth incentives, and benefits supporting health, wellness, and professional goals.
- Fast-paced environment with ownership, curiosity, and results.
- Flexible work arrangement with compensation aligned to local markets.
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