Creative Director, Paid Social

📋 Description

• Own paid social creative strategy across Meta, TikTok, YouTube.
• Develop hooks, formats, and concepts that drive conversion.
• Drive UGC and influencer partnerships with native-feeling content.
• Give sharp, actionable feedback to elevate output quickly.
• Stay in tune with performance data as creative inspiration.
• Champion AI adoption to accelerate concepting and production.

🎯 Requirements

• 10+ years in creative direction with paid social and direct response video work.
• Deep expertise in performance creative at scale (UGC, influencer, DR) across Meta, TikTok, YouTube.
• Hooks and scroll-stopping formats that drive conversion.
• Fluent in platform-specific language and culture for Meta, TikTok, YouTube.
• Proven ability to give sharp, fast, elevating feedback.
• Experimentation mindset with testing frameworks and data-informed direction.
• Experience leading a small creative team (editors, designers, ACDs).
• AI-native: using AI tools across concepting and production.

🎁 Benefits

• Base salary: $150k-$266k (US).
• Salary ranges vary by location, skills, and experience.
• US benefits available at ethoslife.com/careers/.
• Equal opportunity employer.
• Remote-friendly culture with flexible work options.
• Time off, health, and retirement benefits included.