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design systems brand identity digital tv ai tools📋 Description
- Lead creative strategy across owned brand channels: social, website, design systems.
- Develop and mentor a multi-disciplinary brand team; raise creative standards.
- Drive brand campaigns from concept to delivery across TV, OOH, digital.
- Evolve AI-assisted creative workflows while preserving craft.
- Collaborate with Marketing, Product, and leadership to align creative with business goals.
🎯 Requirements
- 10+ years in brand creative/design; 4+ years leading multi-disciplinary teams.
- End-to-end brand campaigns across TV, OOH, and digital with internal/agency teams.
- Portfolio showing brand identity, design systems, and multi-channel campaigns.
- Proven track record developing talent and building team culture.
- Organic social strategy across Instagram, TikTok, LinkedIn.
- Website design/content strategy with UX teams.
- Translate brand strategy into scalable design systems.
- Experience at consumer-facing tech or regulated brands.
- Proficiency with AI-assisted creative tools and emerging tech.
🎁 Benefits
- Competitive compensation: base pay, bonus, and quarterly-vesting equity.
- 401(k) with Upstart matching up to $15k per year.
- ESPP with discounted stock options.
- Health coverage with 90-100% employer contribution.
- HSA contributions from Upstart.
- PTO, sick time, and holidays.
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