Related skills
cross-functional leadership data-driven ai tools multichannel marketing integrated campaigns📋 Description
- Regional guardian of the WHOOP brand for Benelux & France, ensuring consistency.
- Develop and own the Country Brand Plan to drive awareness and growth.
- Act as market expert using consumer insights to guide strategy.
- Lead cross-functional alignment across PR, creators, partnerships, media.
- Localize and execute global campaigns; lead region-specific activations.
- Build relationships with key partners and communities to deepen brand affinity.
🎯 Requirements
- 7–10+ years in brand/regional marketing, preferably in consumer tech or lifestyle brands
- Deep understanding of Benelux and France markets, cultures, and media
- Proven ability to lead and influence cross-functional teams in a matrixed org
- Experience delivering integrated campaigns across brand, media, partnerships, and experiential
- Strong strategic thinking with hands-on execution from planning to in-market delivery
- Data-driven mindset and ability to translate metrics into actionable recommendations
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