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crm marketing automation marketing strategy b2b trade shows📋 Description
- Lead planning, execution, and integrated marketing of Vendor and Tier-2 events.
- Drive pipeline growth by creating targeted, integrated event campaigns.
- Collaborate with internal stakeholders to align messaging and audience engagement.
- Measure ROI and attribution; provide insights to optimize future investments.
- Manage budgets, promotions, timelines, and post-event performance.
- Ensure exceptional experiences that wow members, customers, and prospects.
🎯 Requirements
- 5+ years of experience in B2B event marketing (enterprise preferred)
- Strong project management skills and attention to detail
- Self-starter with proactive, solution-oriented approach
- Strong verbal and written communication skills
- Experience in cybersecurity event marketing
- Experience with CRM and marketing automation
🎁 Benefits
- Remote workforce primarily (US-based; some travel)
- Medical insurance options with Group PPO
- Group Dental Insurance paid by GuidePoint
- Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months
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