B2B - General Manager, Healthcare & Payers

About CookUnity

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

The Role:

We are scaling our B2B business to transform healthcare through Food as Medicine programs. As we expand, we are looking for a visionary General Manager of Strategic Healthcare Partnerships to lead our healthcare vertical, driving growth across payers, hospitals, and self-insured employers.

As the healthcare vertical leader, you will own the strategy and execution of CookUnity’s healthcare business. You will lead a team focused on developing partnerships with payers (Medicare, Medicaid, MCOs, ACOs), hospitals, and self-insured employers. You will design and execute a GTM strategy to grow revenue and position CookUnity as the leading provider of medically tailored meals.

• Own P&L responsibility for the healthcare vertical with aggressive revenue growth targets.
• Develop and execute GTM strategy for:
• Medicare payers (value-added benefits)
• Medicaid programs (state-specific waivers and compliance)
• Hospitals and provider partners (Hospital-at-Home, discharge meal programs)
• Self-insured employers (chronic condition management and GLP-1 supportive meals)
• Recruit, lead, and coach a team of high-performing AEs specialized in healthcare sub-segments.
• Cultivate relationships with C-suite executives in payers, providers, and employers.
• Navigate regulatory frameworks, including Medicaid waivers and Medicare Advantage supplemental benefits.
• Build scalable processes and playbooks to support team growth.
• Lead cross-functional collaboration with product, operations, and marketing to ensure alignment on offerings for the healthcare market including billing and customer support.
• Define pricing and packaging strategies tailored to the healthcare ecosystem.
• Act as the executive sponsor on strategic accounts, driving renewals and expansion.
• Attend key industry events and healthcare conferences to build thought leadership and brand awareness.
• Develop KPIs and reporting systems to track progress and make data-driven decisions.
• Support creation and rollout of new MTM lines across different markets
• Work closely with the tech team and 3rd party providers to enable billing, and security compliance
• Lead strategic expansion in new states with Medicaid registration, contracting and partnerships

• 10+ years of experience in healthcare, sales leadership, execution and strategy.
• Proven track record of success selling into payers, hospital systems, and self-insured employers.
• Deep understanding of healthcare regulations and reimbursement pathways (e.g., 1115 waivers, value-based care).
• Established network in the healthcare ecosystem (payers, providers, and brokers).
• Strong leadership skills with experience building and scaling teams.
• Entrepreneurial mindset with the ability to operate in a fast-paced, high-growth environment.

🩺  Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1 

🌟 Eligible for a bi-annual performance bonus 

⛱ Unlimited PTO 

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

• Base Salary Range: $150,000 – $200,000 (depending on experience and network in the healthcare ecosystem)
• On-Target Earnings (OTE): $300,000 – $350,000 (base + commission/bonus tied to revenue goals)
• Incentives: Equity options and performance-based bonuses aligned with CookUnity’s aggressive healthcare vertical growth targets.

• Be part of a mission-driven company transforming healthcare through food.
• Build and lead a vertical that is critical to CookUnity’s long-term success.
• Competitive compensation package, including equity options.
• Opportunity to shape a national Food as Medicine movement.

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.