Conversational Marketing Specialist

📋 Description

• Manage and optimize the website AI assistant to boost engagement and conversions.
• Create and present performance reports to key stakeholders.
• Analyze metrics to guide the conversational marketing strategy.
• Develop content governance for the AI assistant.
• Collaborate with design and development teams to align with brand identity.
• Monitor performance of conversational channels and run optimization tests.

🎯 Requirements

• 2-4 years in digital marketing with analytics or content management.
• Proven experience creating and presenting performance reports to stakeholders.
• Strong analytical skills with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication.
• Direct experience managing and training AI-powered chatbots or virtual assistants.
• Experience with A/B testing and optimization techniques.

🎁 Benefits

• Immersive, in-person onboarding across Okta's global offices.
• Global, collaborative culture spanning 20+ offices.
• Equal Opportunity Employer with inclusive hiring and privacy commitments.
• Total rewards including health, dental, vision, 401(k), and PTO.