Related skills
nielsen mri mediaocean mintel yougov📋 Description
- Lead planning and execution of convergent video and audio campaigns.
- Develop media placement strategies across TV, radio, and digital.
- Collaborate with media, creative, and analytics teams.
- Evaluate marketing performance and use data-driven insights.
- Manage vendor partnerships and negotiate ad placements.
- Forecast and budget plan for media campaigns.
🎯 Requirements
- 5+ years of experience in Convergent Video and Audio; Bachelor's degree or equivalent.
- Strong expertise in marketing strategy, planning, and analysis.
- Proficiency in marketing metrics and data-driven optimization.
- Experience in media planning and buying across digital and traditional.
- Familiarity with planning tools: YouGov, MRI, MediaOcean, Nielsen, Mintel.
- Hands-on with Innovid and iSpot for tracking and optimizing media performance.
🎁 Benefits
- Professional development programs and mentorship.
- Generous paid time off and holidays.
- Paid parental leave and family support.
- Retirement plans with company matching.
- AI Enterprise licenses and weekly AI training.
- Annual bonus eligibility and volunteering hours.
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