Related skills
crm analytics email marketing marketing automation braze📋 Description
- Execute lifecycle campaigns across email, mobile, and in-product messaging.
- Ensure timely delivery and alignment with engagement and conversion goals.
- Analyze campaign performance and translate insights into improvements.
- Build and optimize nurture sequences for demand, activation, retention.
- Manage campaigns in Braze or similar platforms with accurate audiences.
🎯 Requirements
- Proven lifecycle/CRM marketing campaigns with Braze or similar.
- Strong analytics; run experiments and apply insights.
- Experience building nurture sequences for demand, activation, retention.
- Proficiency using AI tools to support campaign development with validation.
- Clear written and cross-functional communication, proactive.
- Independent work style with cross-functional collaboration.
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