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seo content strategy sales enablement ai b2bπ Description
- Establish buyer-focused messaging architecture across channels.
- Create persona- and vertical-specific messaging tracks.
- Build a differentiation framework to lead with differentiators.
- Refresh top-of-funnel assets: deck, one-pagers, brochures, battlecards.
- Organize a sales enablement library by deal stage and use case.
- Implement AI-powered workflows using Claude and GPT to scale content.
π― Requirements
- 5β8+ years in B2B content strategy or product marketing.
- Build unified messaging from fragmented inputs (calls, CRM, research).
- Create sales enablement materials that improve positioning and close rates.
- Strong SEO: keyword research, architecture, pipeline linkage.
- Hands-on AI-assisted content workflows with Claude or GPT.
- Translate complex technical products into buyer-outcome language.
- Experience training sales teams on messaging; assess call recordings.
- LinkedIn content strategy for B2B audience growth.
π Benefits
- Fully remote, US-based contract role.
- 6β12 month engagement with defined milestones.
- Independent contractor (1099) with own schedule/tools.
- Opportunity to ship a complete messaging system and hand it off.
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