Content Marketing Manager, Demand Generation

📋 Description

• Run end-to-end original research: design surveys and analyze results.
• Own end-to-end webinars: topic, speakers, promotion, post-event content.
• Write long-form gated content for health systems (ebooks, guides, reports).
• Turn assets into campaigns: blogs, social content, email, sales collateral.
• Collaborate with Provider Acquisition, Lifecycle Marketing, Comms, PR, and SEO to drive pipeline.
• Track MQLs, registrations, attendance; use data to guide next projects.

🎯 Requirements

• 5–8 years of content marketing experience with demand generation
• Experience producing original research (surveys, benchmark reports, data studies)
• A portfolio of long-form gated content that generated real pipeline
• Track record producing webinars with good attendance
• Strong project management; multi-asset campaigns
• Strong writing and editorial skills

🎁 Benefits

• Flexible, hybrid work environment at our Soho location
• Unlimited Vacation
• 100% paid employee health benefits (medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Sabbatical leave (for employees with 5+ years of service)