Consumer & Marketing Insights Manager

Added
16 days ago
Type
Full time
Salary
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Related skills

market research data analysis stakeholder management quantitative research survey design

πŸ“‹ Description

  • Design and execute qualitative and quantitative research for Riders/Drivers messaging
  • Partner with research, design, and product teams to share findings
  • Create consumer empathy to drive marketing and product experiences
  • Define actionable research and insights aligned with business goals
  • Design and deliver full-scale research projects from scope to delivery
  • Collaborate with UX Research, Data Science, and Public Policy

🎯 Requirements

  • Proficient in qualitative and quantitative market research methods
  • 3-5 years leading primary research delivering business results
  • Survey design, weighting, sampling, and basic stats; Google Slides
  • Strong storytelling and communication; present findings to stakeholders
  • Experience with Google Workspace, Excel, Qualtrics, SPSS; SQL bonus
  • Experience running longitudinal studies and informing marketing work

🎁 Benefits

  • Extended health, dental, life, and disability coverage
  • Mental health benefits
  • Family-building benefits
  • Child care and pet benefits
  • Lyft-funded Health Care Savings Account
  • RRSP plan with company match
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