Related skills
sql python e-commerce dashboards experimentation📋 Description
- Lead consumer insights program; design/execute research; build personas and segmentation.
- Develop personas, journey maps, and segmentation for growth decisions.
- Use insights to identify friction; drive improvements via A/B testing, personalization, messaging, and UX changes.
- Own Starlink.com conversion/funnel KPIs; drive acquisition and checkout improvements.
- Build/execute high-velocity A/B testing roadmap from hypothesis to scaling.
- Partner with Product, Design, Eng, Marketing, and Ops to translate insights into pages and checkout experiences.
- Create and maintain dashboards linking data with insights; communicate to executives.
🎯 Requirements
- Bachelor's degree; 1+ year in consumer insights, market research, growth experiments, and conversions.
- 3+ years leading consumer research in consumer tech, e-commerce, or subscriptions.
- Proven success running large-scale A/B tests; advanced SQL; dashboards; Python a plus.
- Experience in funnel optimization, checkout improvements, and growth in lean startups.
- Strong storytelling; cross-functional collaboration; ability to influence executives.
- Technical background or experience with web product development.
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