Related skills
latam_marketing consumer_communications📋 Description
- Set and execute Latam consumer/product comms strategy, aligned with global narratives
- Develop clear narratives explaining everyday benefits of OpenAI products for Latam
- Turn global launches into locally relevant Latam stories, campaigns, and media moments
- Lead earned strategy across Latam for consumer, tech, lifestyle, culture, and creator media
- Identify stories showing how Latam users are using OpenAI products in practical, local ways
- Define regional consumer education and creator engagement with global partners
🎯 Requirements
- 10+ years' experience in consumer, product, or technology communications
- Deep experience crafting consumer-facing tech narratives and translating complexity into clear benefits
- Strong earned media experience with relationships across consumer, tech, lifestyle, and culture media
- Proven experience partnering with product, marketing, sales, legal and policy teams
- Experience advising executives in high-profile, ambiguous environments
- You like building from scratch and shaping how a company shows up to everyday users
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