Related skills
market research sales enablement government contracting demos📋 Description
- Define target audiences and buyer journeys; optimize the funnel.
- Drive positioning and messaging for product and campaigns.
- Refine GTM strategy and collateral from market feedback.
- Coordinate across product, sales, and marketing to hit milestones.
- Develop expertise in government tech stack and procurement.
🎯 Requirements
- 8+ years in Product Marketing or related fields.
- Experience standing up product marketing processes from scratch.
- Ability to operate in ambiguity.
- Experience with customer-facing market research.
- Experience developing product marketing messaging and collateral.
- Entrepreneurial spirit and startup experience.
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