Senior Marketing Operations Manager

General Summary:

We are seeking a strategic and hands-on Senior Marketing Operations Manager to accelerate our demand generation engine by leveraging marketing technology, data, and AI. This individual will be a key member of the marketing team, working cross-functionally to design, optimize, and operationalize programs that drive pipeline growth and revenue impact.This role will report to the VP of Demand Gen and work closely w/ the RevOps Team, and serve as the connective tissue between demand generation, sales, RevOps, and product marketing.This role is ideal for someone who thrives in dynamic environments, loves solving complex operational challenges, and is passionate about using technology and AI to drive marketing performance at scale.With your consent, reference checks will be conducted prior to receiving an offer

Essential Duties and Responsibilities:

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  • Work on strategic technology projects for the Marketing and Demand Gen Team
  • Drive AI strategy execution for the Marketing and Revenue Teams

  Data, Analytics & Funnel Operations

  • Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms.
  • Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration.

  Cross-Functional Collaboration

  • Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives.
  • Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects.
  • Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics.

  Process Excellence & Project Leadership

  • Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement.
  • Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impact.

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment.
• Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.).
• Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics.
• Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines).
• Excellent stakeholder management and communication skills, with a track record of cross-functional influence.

Working Conditions:

•  Onsite/Hybrid/Remote depending on location• 0-10% travel may be required 

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.