Related skills
crm segment tableau asana braze📋 Description
- Lead CRM communications strategy across lifecycle, promotions, and x-sell.
- Partner with CRM Ops, Analytics, MarTech, Product Marketing, and Brand.
- Define and own CRM content orchestration aligning messaging with creative and brand.
- Build personalization framework and align engineering/MarTech inputs on roadmaps.
- Drive comms experimentation roadmap; prioritize tests across targeting and channels.
- Set contact governance rules (send caps, pacing, eligibility) and KPIs.
🎯 Requirements
- 5+ years in lifecycle marketing, CRM, or customer strategy.
- Proven success driving lifecycle engagement, retention, and active sessions.
- Strong understanding of CRM ecosystems (Braze, Xtremepush, Movable Ink, Segment).
- Experience leading experimentation roadmaps and performance-driven planning.
- Excellent communicator who can build relationships across teams.
- Familiarity with Asana, Tableau, or equivalent tools.
- Exceptional written and verbal communication skills.
🎁 Benefits
- Health plans, PTO, bonuses, and 401(k) match.
- Commuter benefits and other perks (varies by location).
- FanDuel Total Rewards program link: FanDuel Total Rewards.
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