Commercial Lead, Referrals

📋 Description

• Grow referrals share of new users; set annual target and track weekly.
• Drive referred-user conversion: signup → first transaction → M1–M3 retention.
• Build an always-on lifecycle referral engine; trigger at high-intent moments.
• Define and execute incentive strategy; test and optimize bonuses by segment.
• Partner with Referrals PM to shape roadmap; set commercial requirements.
• Unlock never-referrer segment; move users from 0 → 1 referral and scale.

🎯 Requirements

• 7+ years in growth, commercial, or lifecycle marketing.
• Deep experience with behavior-triggered lifecycle programs (Braze, Iterable).
• Strong analytics: Looker or similar BI tools; funnel analysis; A/B testing.
• Collaborate with product managers; write commercial requirements; influence roadmap.
• Cross-functional with product, engineering, finance, legal; ship programs on time.
• Clear, direct communicator; present tradeoffs to senior leadership.

🎁 Benefits

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs).
• 401(k) program.
• Family planning programs + paid parental leave.
• Unlimited PTO + 10 paid federal holidays + Winter Break.
• Flexible work environment.