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sql excel retail digital media programmatic advertising📋 Description
- Lead programmatic campaigns: setup, trafficking, day-to-day mgmt, aligned to KPIs.
- Own programmatic initiatives (video, display, OOH) and publisher partnerships; coordinate teams.
- Collaborate with media ops, account services, analytics, and creative for holistic campaigns.
- Manage RFPs and vendor negotiations; foster partnerships and cost-effective campaigns.
- Develop and deliver reports on performance, optimization, and recommendations.
- Master Alli to customize alerts, analyze data, and build reporting tools.
🎯 Requirements
- 3+ years of digital media and programmatic advertising with a bachelor's or equivalent.
- Growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics.
- Knowledge of Marketing Planning & Analysis and Database Marketing.
- Experience in retail media networks (Amazon, Walmart).
- Familiarity with Ad Exchanges, Ad Servers, DSPs.
- Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, App.
🎁 Benefits
- Professional Development: mentorship and career growth.
- Generous Time Off: paid vacation and holidays.
- Parental Leave: paid family leave.
- Retirement & Pension Plans: plan with matching.
- Healthcare: medical coverage and routine care.
- Annual Bonus: eligible for annual bonus.
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