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sql excel digital media programmatic advertising ctv📋 Description
- Lead programmatic campaigns: setup, trafficking, and daily management to meet KPIs.
- Own digital programmatic initiatives (video, display, DOOH) and publisher partnerships with teams.
- Collaborate with media ops, account services, analytics, and creative for holistic campaigns.
- Manage RFPs and vendor negotiations to build partnerships and deliver innovative, cost-effective campaigns.
- Develop and deliver campaign performance reports with insights and optimization recommendations.
- Use Alli to customize alerts, analyze data, and create reporting tools for decisions.
🎯 Requirements
- 4+ years in digital media and programmatic advertising; bachelor's degree or equivalent.
- Strong understanding of analytics, programmatic advertising, and marketing metrics.
- Experience with marketing planning & analysis and database marketing.
- Experience with retail media networks (Amazon, Walmart).
- Familiarity with ad exchanges, ad servers, and DSPs.
- Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, App.
🎁 Benefits
- Professional Development: mentoring and career growth opportunities.
- Generous Time Off: paid vacation and holidays.
- Parental Leave: paid parental leave.
- Retirement & Pension Plans: matching contributions.
- Healthcare: medical coverage and care support.
- AI Enterprise License: access AI accounts and weekly training.
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