Related skills
salesforce tableau marketo abm 6sense📋 Description
- Design and manage full-funnel marketing funnels across channels.
- Own strategy for intent-based ABM accounts with data-driven prioritization.
- Orchestrate multi-channel campaigns across personas with tailored messages.
- Design and automate lead nurturing, scoring, and workflows in MA platform.
- Oversee ABM budget and resource allocation to maximize ROI.
- Establish SLAs with Sales/BDR and ensure data-driven alignment.
🎯 Requirements
- 5+ years in B2B performance marketing; SaaS/tech preferred.
- Proficiency with Marketo, Salesforce, 6Sense, Hockeystack, Clay; strong integration/automation.
- Advanced funnel analytics; KPIs CAC, LTV, conversions, MQL-to-Revenue.
- Attribution: Multi-Touch Attribution modeling.
- Data visualization: Tableau and Salesforce dashboards; reporting.
- Bachelor's degree or equivalent; work authorization in Prague.
🎁 Benefits
- Flexible benefits program supporting diverse life circumstances.
- Competitive compensation, health coverage, and time off.
- Access to Collibra benefits page for details.
- Inclusion and belonging; DEI initiatives.
- Accommodations for Applicants available.
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