📋 Description
- Own end-to-end lifecycle vision for the Pharmacy segment.
- Establish cohesive segment strategy aligned to Colibri’s 3-year plan and 2026 commitments.
- Ensure B2B and B2C experiences reinforce each other.
- Align B2B buyers, admins, and influencers around clear value narratives and ROI.
- Define and operate a driver-based metric system covering activation, retention, expansion.
- Lead cross-functional pods around lifecycle outcomes and KPIs; set operating rhythms.
🎯 Requirements
- Has owned outcome-based growth for a B2B (or B2B2C) segment with complex buyer/admin/learner dynamics.
- Experience in pharmacy (retail and/or hospital) and/or closely adjacent fields; engage enterprise healthcare executives and translate VOC into decisions.
- Strong systems thinker: connect product, platform, customer success, sales, marketing, and GTM into measurable loops.
- Comfortable leading through influence and shared metrics rather than direct authority.
- Experience with GTM client onboarding and documentation.
- Experienced in enterprise lifecycle motions: onboarding, adoption, expansion, renewal, multi-product penetration.
- Highly analytical: build driver-based models, spot friction, and run experimentation with product-market fit.
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