Product Marketing Manager - Insurance

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

XCEL Testing Solutions, a Colibri Group Brand, is the premier provider of Online Insurance Education for Insurance and Securities Licensing.

For over 25 million students, our research-based learning approach has been the key to passing standardized knowledge, skills, and assessment exams. At the heart of XCEL Testing Solutions is our "Preparing People to Pass" e-learning platform, which offers a wealth of online content. This includes interactive assessments, engaging multimedia materials, and customized learning paths tailored to meet individual needs. Our M-Learning platform further enhances flexibility, allowing students to study anytime, anywhere, on any device.

Position Overview:

The Product Marketing Manager will develop and drive effective marketing strategies for a brand and/or set of products. They’ll work collaboratively with shared service resources, Product, and Sales to launch unique and differentiated marketing campaigns that drive B2C and B2B revenue. This role sits in the Financial Services ecosystem at Colibri. The Financial Services ecosystem primarily serves the securities, banking, wealth management, mortgage and insurance sectors with professional education products.  This role will drive the strategy, analysis, and execution for marketing growth, reporting to the Director of Marketing. The Product Marketing Manager will improve target market definition, messaging framework, tailor value narratives to customer personas, as well as develop and execute integrated go-to-market strategies that support revenue growth through customer acquisition, engagement, and returning customers.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!