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gtm product marketing messaging b2b data-driven📋 Description
- Execute product launches by translating strategy into messaging and launch assets
- Own messaging for features and releases, incl. launch emails, talks, and posts
- Partner with Product Management to own roadmap and launch logistics
- Partner with GTM Enablement to create materials for Sales and Customer Success
- Own messaging for key website pages: product, features, use cases
- Build expertise in competitive solutions and support top deals
🎯 Requirements
- 5-7+ years in B2B software or manufacturing, with 2+ years in product marketing
- Experience with customer research and using data/insights for product and GTM strategy
- Strong track record influencing customer and pipeline through positioning, messaging, campaigns
- Combination of strategic product marketing and hands-on tactical execution
- Ability to engage with and influence internal and external stakeholders
🎁 Benefits
- Full-time, permanent position with stock options
- Extended health and benefits, including unlimited vacation and RRSP matching
- Flexible remote work across North America, with hybrid hub in St. John’s, NL
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