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Cogent Analytics

YouTube Optimization Intern (8-Week Project)

On site Marketing
Added
14 days ago
Location
Type
Internship
Salary
$12K - $12K

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Related skills

photoshop canva keyword research metadata youtube seo

About the Role

Cogent Analytics is seeking a motivated, detail-oriented intern to support a short-term project focused on optimizing our YouTube channel for maximum reach, engagement, and SEO performance. This role is perfect for someone interested in digital marketing, analytics, and creative content optimization.

Over 8 weeks, you’ll audit and enhance Cogent’s existing YouTube content, applying SEO best practices, improving metadata, testing creative visuals, and refining descriptions and CTAs to drive visibility and conversions.

During this internship, you will be required to work a minimum of 20 hours per week.

Key Responsibilities

  • Conduct keyword research to inform Cogent’s YouTube SEO and social tagging strategy.
  • Input and optimize metadata across all existing and future videos.
  • Identify and remove duplicate videos to streamline the channel’s library.
  • Update video file names for SEO consistency and searchability.
  • Revise and enrich video descriptions with detailed, audience-relevant information and strong calls-to-action.
  • Collaborate with the marketing team to improve ChatGPT video description templates for future automation and quality.
  • Optimize video titles with strong keywords and relevant company names.
  • Create and test new video thumbnails—designing both branded graphic versions and personality-driven versions (e.g., featuring interviewee cutouts)—to track clickthrough performance via A/B testing.

    • Qualifications

  • Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
  • Strong understanding of YouTube SEO and content optimization principles.
  • Basic design skills (Canva, Photoshop, or similar) for thumbnail creation.
  • Familiarity with keyword research tools a plus.
  • Excellent attention to detail, organization, and analytical thinking.

    • What You’ll Gain

  • Hands-on experience managing and optimizing a growing YouTube channel.
  • Practical exposure to SEO, digital content strategy, and A/B testing.
  • Mentorship from an experienced marketing team focused on content performance and branding.
  • A tangible portfolio project showing measurable improvement in visibility and engagement.

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