Chief Marketing Officer (CMO)

Location: Bogotá HQ / Hybrid / Remote
Employment Type: Full-time or Fractional
Department: Marketing & Growth
Compensation: Elite base + performance bonus + equity (tied directly to ARR, CAC, CLTV)

Overview / Application

Cloud9 exists to reinvent hospitality through automation and AI. Our mission: build the world’s first AI-powered operating system for multifamily short-term rentals.

We don’t hire to fill seats. We hire to pull levers that move KPIs. Intentions don’t count. Outcomes do.

Core values: Speed. Meritocracy. Accountability. Execution.

Role Summary

This is a high-leverage marketing seat. If you succeed, you unlock $10M ARR in 9 months. Fail, and Cloud9 stalls.

You will:

• Build Cloud9’s brand and direct demand engine.

• Drive corporate B2C adoption (transient + block contracts) and B2B owner demand.

• Architect funnel economics where CAC, CLTV, and ROI are tracked daily, not quarterly.

Warning: Managers who only “coordinate” will not survive here. We want killers who do the work, own the dashboards, and move the metrics.

Responsibilities (Outcomes, Not Tasks)

First 90 Days

• Direct revenue lift: Show clear marketing contribution to Q4’s $2.3M company revenue target.

• MQL engine: ≥50/week by Day 30, ≥100/week by Day 90; ≥70% sales-accepted.

• Closed revenue: Deliver ≥$500K in closed B2C bookings by Day 90 (marketing-sourced + closed by sales).

• Funnel visibility: Attribution dashboards live with ≥95% coverage by Day 60.

• Content: ≥1 case study + ≥1 city launch narrative published by Day 90.

By 6 Months

• Pipeline: Build marketing-sourced pipeline across B2C + B2B sufficient to fuel $10M ARR.

• Market expansion: GTM playbooks for ≥2 new cities with measurable pipeline lift.

• Content & PR: ≥2 case studies + ≥3 earned media placements/quarter.

• Org build: Assemble minimum viable team (1 in-house + 1 agency).

By 9 Months

• Funnel economics: CAC payback under 30 days.

• Budget governance: All campaigns failing <1.5:1 ROAS killed ruthlessly.

Results (Success Looks Like…)

• B2C direct revenue lift is visible by Day 30 and sustained by Day 90.

• MQL engine delivers ≥50–100/week, ≥70% sales-accepted.

• ≥$500K in closed B2C bookings by Day 90.

• Marketing-sourced pipeline in place to drive $10M ARR within 6 months.

• CAC payback <30 days.

• ≥95% attribution coverage, dashboards live and trusted.

• Case studies and media placements generate demand.

• GTM playbooks drive measurable lift in new markets.

• Minimum viable org built and delivering ARR leverage.

Requirements

• 7+ years building startup marketing engines to $20M+ ARR.

• Proven record in direct demand generation and funnel economics.

• Tactical operator: builds dashboards, runs campaigns, holds agencies accountable.

• Can walk step-by-step through how they moved KPIs in past roles.

• Elite communicator, obsessed with speed and accountability.

Bonus levers:

• Proptech / hospitality / SaaS background.

• ABM, local SEO, PR & comms.

• Multi-market expansion campaigns.

Interview warning: You will be asked to walk step-by-step through how you personally moved a KPI. If you can’t, you don’t pass.

Compensation, Benefits & Relocation

• Top-of-market base salary.

• Performance bonus tied directly to ARR, CAC, and CLTV outcomes.

• Equity upside aligned with pipeline growth.

• PTO

Core Values

• Meritocracy – Outcomes > effort. Performance is public and measurable.

• Execution – Doers win. Prioritize, test, deliver fast.

• Radical Feedback – Real-time corrections. No politics.

• Championship Team – Only A-players. Mediocrity cut fast.