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workflow automation machine learning ai generative ai predictive analytics📋 Description
- Serve as client-facing liaison between Data Science and Account Management to align Kochava tools.
- Consult on advanced measurement: MMM, MTA, incrementality, audience intelligence, identity resolution.
- Use AI-enabled tools to improve efficiency, automation, insights, and reporting workflows.
- Develop executive analyses, attribution reporting, and insights.
- Provide strategic recommendations on omnichannel activation, audience targeting, and KPI development.
- Become Kochava platform expert to identify client opportunities and product improvements.
🎯 Requirements
- 2+ years in marketing analytics, advanced measurement, or account management.
- Experience supporting omnichannel campaigns across Mobile, Web, CTV, DOOH, OOH, and Audio.
- BA/BS in business, analytics, or related field; advanced degree preferred.
- Familiarity with AI analytics tools, automation, and predictive ML reporting.
- Proven ability to leverage AI and automation to improve productivity and workflows.
- Strong understanding of attribution, campaign measurement, KPI development, and analytics.
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