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crm digital advertising campaign optimization audience targeting ai toolsπ Description
- Plan, execute, upsell, and optimize data-driven upper-funnel campaigns for CPG brands.
- Build partnerships with brand leads, agencies, and shopper teams for planning cycles.
- Ensure accurate first-party CRM and shopper data segment implementation for targeting.
- Optimize campaigns by refining broad and interest-based audiences for reach.
- Deliver weekly campaign reports with lift, reach, and share-of-voice metrics.
- Advise clients on Pinterest ad products, targeting, bidding, and measurement.
π― Requirements
- Digital advertising sales experience, preferably with performance advertisers.
- Independently manage client accounts and relationships.
- Knowledge of digital ad tech across Search, Shopping, Display, Social.
- Manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication; builds lasting partnerships.
- Bachelor's degree in Business or related field, or equivalent.
π Benefits
- Hybrid work model with in-office 2x/week near New York offices.
- PinFlex program for flexible working arrangements.
- Pay transparency with disclosed base salary range and equity eligibility.
- Commitment to inclusion and equal opportunity.
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