Identify content opportunities: SEO/AEO research; trends; gaps; LLM citations.
Create content with LLMs; collaborate with tech team; scale on developer platforms.
Measure and report on performance: define success metrics for SEO/AEO; track AI visibility and referrals.
Own website discoverability: ensure crawlable structure, schema markup, and LLM-friendly data.
Build the AEO playbook: document frameworks and guidelines; iterate with model behavior.
Bridge SEO and AEO: balance traditional search with AI-driven traffic and overlaps.

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