Senior SEO Specialist

Overview

ClassPass is seeking a Senior SEO Specialist to lead search engine optimization efforts for its global platform. This role focuses on driving organic growth, optimizing site performance, and partnering with marketing, product, and content teams. Location: Brazil.

Responsibilities

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• Develop and execute comprehensive SEO strategies to increase organic visibility and traffic.
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• Conduct keyword research, optimize on-page content, and improve site architecture for crawlability.
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• Lead technical SEO audits, implement structured data, and manage issues affecting indexing and ranking.
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• Monitor performance with Google Analytics, Google Search Console, and other SEO tools; report on KPIs and progress.
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• Collaborate with Product, Marketing, and Content teams to align SEO with business goals.
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• Lead and coordinate link-building initiatives and off-page optimization.
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• Stay current with search engine updates and industry trends; evangelize SEO best practices across the organization.
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• Mentor junior SEO specialists and contribute to a high-performing SEO team.
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Requirements

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• 5+ years of experience in enterprise SEO or SaaS/tech environments.
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• Proven track record of improving organic traffic and keyword rankings.
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• Strong proficiency with Google Analytics, Google Search Console, and SEO tools (Screaming Frog, SEMrush, Ahrefs, Moz).
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• Technical SEO expertise including crawlability, site architecture, schema markup, structured data, and JavaScript SEO.
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• Excellent communication and cross-functional collaboration skills.
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• Ability to work effectively in a fast-paced, globally distributed team.
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About ClassPass

ClassPass is a global platform that connects people with fitness experiences and wellness services. The Senior SEO Specialist will help maintain and grow ClassPasss organic presence worldwide.