Digital Marketing Manager

\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eAbout Citizen\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eCitizen is the #1 public safety app in the US, used by over 15 million people across 60+ U.S. cities to stay safe and informed in real time. Every alert is sourced directly from verified 911 data or live user reports. People have used Citizen to evacuate from fires, recover missing children, and get emergency help in under two minutes.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe offer two core products:\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eCitizen (free):\u003c/strong\u003e Real-time alerts, live incident maps, and community broadcasts\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003ePremium (paid):\u003c/strong\u003e Adds police scanners, crime stats, and customizable alert zones\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003eOur mission is simple: \u003cstrong\u003eProtect the World\u003c/strong\u003e. We're building the first global safety network where people protect each other instantly and transparently. We've raised $100M+ from Founders Fund, 8VC, and Greycroft, and we're hiring builders who want to work on problems that matter.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe’re looking for a \u003cstrong\u003eDigital Marketing Manager\u003c/strong\u003e to execute across Citizen’s key marketing channels – social, app store optimization, and creator partnerships. This is a hands-on content and channel execution role: you’ll write copy, create assets, engage communities, and optimize campaigns that keep our marketing engine running.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eThe Digital Marketing Manager is critical to sustaining the programs that drive visibility and installs while enabling the marketing lead to focus on broader strategy. You’ll report to the Senior Marketing Manager and work closely with designers, product team to deliver on monthly goals.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eYou are ready to jump in and manage the vision, creation and distribution of social media assets, execute lifecycle campaigns, and supercharge growth. This is your place to be creative, implement new ideas, and make the world a safer place.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eKey Responsibilities\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eSocial Media Execution\u003c/strong\u003e – Publish daily posts, write copy, and engage on Citizen’s social channels (TikTok, Instagram, X, YouTube).\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eContent Creation\u003c/strong\u003e – Develop quick-turn assets (short-form video, graphics, captions) using Figma, Canva, or similar tools.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eCopywriting\u003c/strong\u003e – Write clear, compelling messaging for social, emails, and influencer partnerships.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eApp Store Optimization (ASO)\u003c/strong\u003e – Execute keyword updates, creative refreshes, and testing to improve app visibility.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eCreator \u0026amp; Influencer Partnerships\u003c/strong\u003e – Help manage and grow our network of content creators and local city influencers.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eCross-Channel Support\u003c/strong\u003e – Assist with email marketing campaigns and new market launches as needed.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003ePerformance Tracking\u003c/strong\u003e – Monitor metrics, track KPIs, and share insights to inform improvements.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eQualifications \u0026amp; Skills\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eRequired:\u003c/strong\u003e\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e2-3 years of hands-on digital marketing experience across social, app store, or lifecycle channels\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHighly organized and detail-oriented; able to juggle multiple projects in a fast-paced environment\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eDeeply fluent in social media trends and platform best practices (especially Instagram, TikTok, and X)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eSkilled in Figma and Canva; Adobe Suite and video editing tools are a strong plus\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eComfortable working with data; experience with social analytics platforms and Google Sheets\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eAn exceptional writer and editor with strong instincts for storytelling, tone, timing, and trends\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eA true team player with a self-starter mindset and strong sense of accountability\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eBonus: experience working in a mission-driven or news-adjacent environment\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e\u003cstrong\u003ePreferred (Nice-to-Have):\u003c/strong\u003e\u003ch3\u003e\u003cul style=\"min-height:1.5em\"\u003eli\u003e\u003cp style=\"min-height:1.5em\"\u003eBackground in growth or performance marketing (even at a support level)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eBasic understanding of lifecycle marketing\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003ePrior work in mission-driven or real-time content environments (news, safety, tech)\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eSalary Range\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eThis role offers a base salary of \u003cstrong\u003e$80,000-$100,000\u003c/strong\u003e per year, plus equity.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003e\u003cstrong\u003eCompensation \u0026amp; Benefits\u003c/strong\u003e\u003cbr /\u003eWe offer competitive salary, equity, and a full benefits package, including:\u003c/p\u003e\u003cul style=\"min-height:1.5em\"\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003e100% employer-paid medical, dental, and vision for employees\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eUnlimited PTO\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eUp to 14 weeks paid parental leave (for all parents)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eMonthly tech stipend\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eFree mental health support\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp style=\"min-height:1.5em\"\u003eHybrid work environment + catered lunches (NYC HQ)\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp style=\"min-height:1.5em\"\u003cstrong\u003eDiversity, Equity \u0026amp; Inclusion at Citizen\u003c/strong\u003e\u003cbr /\u003eCitizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.\u003c/p\u003e\u003cp style=\"min-height:1.5em\"\u003eWe know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.\u003c/p\u003e