Marketing Operations Specialist

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

• Marketing Systems & Data Maintenance
  • Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team

  • Ensure asset repositories are updated with final designs, decks, and campaign content

  • Keep inventory logs current, including branded materials, swag, and printed items

  • Record campaign budgets and actual spend, tagging finance documentation accurately

  • Support campaign reporting by updating dashboards and providing clean, tagged data

• Workflow & Project Coordination
  • Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting

  • Monitor shared checklists and trackers to ensure timelines and deliverables stay on track

  • Document operational processes and SOPs to support team-wide clarity and onboarding

  • Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

• Qualifications
  • Bachelor’s degree in Marketing, Operations, Business, or a related field

• Experience & Skills
  • 1–3 years of experience in marketing operations, project coordination, or systems support

  • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools

  • Strong organizational skills with exceptional attention to detail

  • Comfortable managing timelines, documentation, and structured data

  • Bonus: Experience using HubSpot

• Qualities
  • You are a process-driven problem solver

  • You work well behind the scenes to enable seamless execution

  • You are highly organized and proactive

  • You enjoy managing structured systems and documentation

  • You’re a collaborative team player with strong follow-through