Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

Who Are We

Manifest Global
, we’re building an ecosystem of transformative education and career brands that empower learners, educators, and institutions across the world. Our portfolio includes high-impact companies such as

Cialfo
and

BridgeU
, both of which are redefining how students connect to global higher education opportunities and institutions engage with schools.

The

K12 vertical
is at the heart of Manifest’s mission — uniting data, technology, and human connection to help young learners discover and pursue their best-fit pathways to college and career success.

About This Role

The

Head of Marketing – K12
will own the marketing vision, growth strategy, and P&L for all K12 brands under Manifest Global — currently

Cialfo
and

BridgeU
.

This role requires a leader who can balance strategic foresight with operational precision — someone who understands that marketing in K12 is driven by

trust, relationships, and community influence
as much as it is by digital reach. You will design and execute an integrated marketing engine across

events, client engagement, word-of-mouth advocacy, and digital performance
, ensuring consistent growth across global markets.

Department:

Central Marketing

Hiring Manager:
COO, Manifest Global

Eventual Reporting To:
VP, Central Marketing

What You Will Be Doing

What You Will Execute

On
a Day-to-Day Basis:

Oversee marketing for all K12 brands —
Cialfo
and
BridgeU
— ensuring consistent growth, alignment, and brand integrity.
Lead integrated campaigns across events
,
school engagement programs
,
partnerships
,
referral initiatives
, and
digital acquisition channels
.
Partner closely with Sales, Product, and Customer Success to design client engagement and retention strategies
.
Manage and measure marketing performance across channels, tracking MQL velocity, conversion, and ROI.
Drive advocacy and community marketing
programs that amplify word-of-mouth and client-led storytelling.
Oversee content calendars, creative output, and digital presence to ensure consistent narrative and positioning.
Maintain fiscal discipline — managing budgets, monitoring marketing ROI, and tracking contribution to revenue and P&L
targets.

What You Will Lead, Strategize & Develop on a Regular Basis:

Define and execute the
growth strategy
for the K12 business, including revenue and profitability ownership.
Lead the creation of a multi-channel marketing ecosystem
— blending events, advocacy, and digital performance to drive brand preference and pipeline growth.
Build and execute an annual marketing and growth plan
for the K12 vertical, including forecasts, KPIs, and investment priorities.
Architect the shared K12 narrative
across Cialfo and BridgeU — connecting them under Manifest’s purpose while respecting brand independence.
Partner with Product and RevOps to align marketing data, attribution, and feedback loops that inform decision-making.
Drive market expansion initiatives
— supporting new geographies, partnerships, and institutional collaborations.
Mentor and scale a global marketing team — empowering brand leads, campaign managers, and event strategists.
Represent marketing performance and growth insights in quarterly business reviews
and leadership forums.

About You

Qualifications:

A bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience:

10–15 years of experience in marketing leadership, with at least 5 years overseeing multiple markets or brands.
Proven track record in P&L ownership
,
revenue-driven marketing
, and
integrated growth strategy
.
Deep understanding of the education sector, particularly K12, edtech, or B2B2C ecosystems.

Skills:

Expertise in
multi-channel marketing
, spanning events, client engagement, referrals, and digital channels.
Strong command of brand management, demand generation, and community building
in global markets.
Proficiency in analyzing marketing performance metrics
, forecasting growth, and managing budgets.
Excellent storytelling skills and experience managing cross-border creative teams and agency partners
.
Ability to connect marketing strategy with business outcomes
and communicate impact across leadership levels.
Strong commercial acumen with the ability to translate marketing investments into revenue outcomes.

Qualities:

You think like a
GM of growth
— commercially minded, yet brand-conscious and deeply customer-centric.
You’re equally comfortable in a boardroom or at a school event — translating strategy into relationships.
You thrive in fast-moving, global environments where storytelling meets analytics.
You lead through influence and empathy, bringing diverse teams together under one purpose.
You are purpose-driven, mission-aligned, and passionate about transforming the future of education.

You’re

a Notch Above If You Have:

Experience managing
both demand generation and brand marketing P&L
at regional or global scale.
Proven success using word-of-mouth and referral ecosystems
as a growth driver.
Experience building community-led growth or ambassador programs
in education or SaaS.
Deep familiarity with school partnerships, counselor networks
, and B2B2C engagement models.
Comfort working with multi-brand architecture
, acquisitions, and post-integration marketing alignment.

Head of Marketing, K12

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