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salesforce outreach marketo nrr activecampaign📋 Description
- Own B2B lifecycle strategy across nurture to expansion
- Build multi-stage nurture across email, push, SMS, in-app
- Create cross-sell, upsell, referral, win-back programs
- Drive MQL → SQL → Closed Won with CX, Sales, RevOps
- Lead post-close lifecycle to improve value, engagement, renewal
- Manage Email Marketing Specialist; set planning/QA standards
🎯 Requirements
- 6-8+ years in B2B lifecycle/retention for SaaS or marketplace
- 2+ years direct people management experience
- Proven results influencing pipeline conversion and revenue
- Marketo + Salesforce; familiarity with Outreach, Iterable/AC
- Strong analytical and experimentation mindset
- Cross-functional leader aligning Sales, CX, Product, Content, Web
🎁 Benefits
- Base salary: $130,000 - $170,000 USD
- Ongoing training and growth opportunities
- Medical, dental, and vision plans
- Unlimited Paid Vacation; 7 weeks baby bonding; 8 weeks leave
- 401(k) Matching
- Employee Stock Incentive Plan
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