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Are you a senior product leader who wants to drive transformational change at scale, has deep expertise in product-led growth, and is passionate about empowering small businesses to compete in the digital economy? If so, continue reading!
ABOUT US:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
This is a rare opportunity to join a mission-oriented company at a pivotal moment in its journey. As Principle Product Manager for Product-Led Growth & Platform, you'll lead ChowNow's transformation into a self-service powerhouse, fundamentally changing how restaurants discover, adopt, and expand their use of our platform.
What makes this role truly unique is the combination of strategic importance and hands-on execution. You'll work directly with the executive team to reimagine our go-to-market approach while building the actual products that bring this vision to life. One quarter you might be designing our first freemium offering, and the next you could be architecting our API platform for third-party developers.
This role reports to the Senior Vice President of Product & Design; No Direct Reports
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Key Responsibilities:
- Drive Product-Led Transformation: Partner with the executive team to reimagine ChowNow's go-to-market strategy through self-service
- Own the Restaurant Journey: Take full ownership of the restaurant lifecycle from first touch to power user
- Build Platform Infrastructure: Design authentication and payment systems that support self-service at scale; Create APIs and developer tools for third-party integrations; Ensure platform reliability and performance as we scale
- Drive Measurable Impact: Define north star metrics for product-led growth; Run experiments to optimize conversion, activation, and expansion; Build data infrastructure to understand user behavior
- Collaborate Cross-Functionally: Partner with Sales/Marketing, Engineering, Customer Success; Influence company-wide shift toward product-led thinking
You Should Apply If You Have:
- Product Leadership Experience: 8+ years of product management with 3+ years focused on product-led growth
- A proven track record of building successful self-service products from 0 to 1
- Experience leading PLG transformation at a B2B SaaS company with a strong technical background in platform/infrastructure
- A Strategic + Operational Mindset: able to set multi-year platform strategy and debug conversion funnels
- Analytical Rigor with expertise in growth metrics, cohort analysis, experimentation; strong SQL skills
- Experience with SMB or marketplace products; developer platforms or API products (preferred)
- Understanding of modern SaaS architecture and scalability challenges
- An ability to work closely with engineering on technical trade-offs
About Our Benefits:
- Expected Base Salary Range: $193, 800 - $252,000 (depending on candidate location) with the ability to earn a bonus
- Ongoing training and growth opportunities
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - programs to support mental health and wellness goals.
- Unlimited Paid Vacation. 7 weeks of baby bonding time; 8 weeks paid pregnancy leave.
- 401(k) Matching
- Employer-contributing student loan assistance or continuing education reimbursement
- Commuter benefits (including Uber Pool)
- Employee Stock Incentive Plan
- Pet insurance
- Respectful, fair leadership; opportunity to grow while being held accountable
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