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crm outreach marketo b2b lifecycle marketing📋 Description
- Own B2B email programs driving pipeline and revenue
- Build prospect nurtures and sales enablement emails
- Execute post-activation lifecycle nurtures for adoption and retention
- Translate lifecycle strategy into scalable email automation
- Manage campaign builds, QA, deployment, testing, and optimization
- Support B2B2C emails; familiarity with Iterable and ActiveCampaign
🎯 Requirements
- 2-3+ years B2B email or lifecycle marketing experience
- Proven ability to drive MQL/SQL and revenue via email
- Hands-on with Marketo and Outreach; familiarity with Iterable/ActiveCampaign strong
- Knowledge of nurture strategy, attribution, funnel performance
- Detail-oriented with test-and-learn mindset
- Cross-functional partner with Demand Gen, Sales, Product Marketing, CS
🎁 Benefits
- Base salary: $56,000-$72,000 depending on location
- Medical, dental, vision plans
- Mental health coverage
- Unlimited paid vacation
- 7 weeks baby bonding; 8 weeks pregnancy leave
- 401(k) matching and student loan assistance
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