Conversion Rate Optimization Manager

📋 Description

• Own CRO strategy and execution across organic and paid traffic, with testing roadmap.
• Accountable for MQL, SQL, and Closed Won revenue from organic traffic.
• Partner with Content to improve SEO, keywords, and conversion paths.
• Own ChowNow website: architecture, navigation, UX, and conversion flows.
• Oversee website development and design with internal teams and agencies.
• Maintain a prioritized backlog of site improvements based on data and tests.

🎯 Requirements

• In 30 days, you will: Progress through Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• In 30 days, you will: Audit website performance, CRO opportunities and site health
• In 30 days, you will: Establish ownership model: hands-on vs backlog, engineers, or agencies
• In 60 days, you will: Launch a CRO roadmap and execute at least 3 conversion experiments across organic and/or paid traffic
• In 60 days, you will: Improve visibility into organic MQL/SQL performance via clear reporting and baseline benchmarks
• In 90 days, you will: Show early gains in conversion rate or organic pipeline contribution
• In 90 days, you will: Operate the website as a revenue-driving product, with clear experimentation and reporting cadence
• You should apply if you: Have 5–8+ years of CRO, growth, or website management in a B2B or marketplace environment
• You should apply if you: Are an experienced user of Wordpress and VWO
• You should apply if you: Have a proven track record driving pipeline and revenue impact through website optimization
• You should apply if you: Possess a strong expertise in CRO and A/B testing, experimentation frameworks, and analytics
• You should apply if you: Are comfortable owning website development and design workflows, including collaboration with engineers and designers
• You should apply if you: Are highly analytical, detail-oriented, and comfortable operating with high ownership and autonomy

🎁 Benefits

• Expected Base Salary: $105,000 - $135,000 (depending on candidate experience and location)
• Medical, dental, and vision plans
• Unlimited Paid Vacation
• 7 weeks baby bonding time; 8 weeks paid pregnancy leave
• 401(k) Matching
• Employee Stock Incentive Plan