Related skills
b2b saas demand generation product marketing brand strategy growth analytics📋 Description
- Define and execute multi-year marketing strategy aligned to growth
- Partner with the CRO for pipeline and revenue performance
- Evolve inbound-led growth to improve efficiency and pipeline
- Strengthen brand across SMB and large healthcare verticals
- Lead product marketing strategy and GTM execution
- Expand lifecycle and customer marketing for retention
🎯 Requirements
- 15+ years of progressive marketing leadership in B2B SaaS
- Proven success scaling a multi-channel inbound-led engine
- Ability to improve efficiency and optimize cost structure
- Experience serving SMB and up-market expansion
- Strong partnership with Sales for pipeline and revenue
- Deep expertise in demand generation, product marketing, branding, analytics
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