Senior SEO & AEO Manager

About Checkr

Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Checkr is hiring a Senior SEO & AEO Manager to architect and scale our next chapter of organic growth across new and legacy search environments. As AI reshapes discovery, we’re investing in the systems, data, and technical foundations that future-proof how buyers find and evaluate Checkr. This role reports to the Website & SEO Manager and will own our B2B AI search strategy, while supporting SEO & AEO strategy across Checkr’s full suite of products and brands.

You’ll own, design, and execute our technical SEO strategy—spanning log file analytics, crawl/index management, structured data strategy, and AI-driven automation. The ideal candidate is a technical SEO leader with deep B2B growth experience and hands-on AEO/LLM expertise. You’ll evolve a high-performing search motion, bringing AI/AEO rigor to unlock the next stage of growth.

What you’ll do

• Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact.
• Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines.
• Schema & structured data — Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability.
• Performance optimization engineering — Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain-level technical settings to lift UX and SEO/AEO outcomes.
• Automation & technical tool builder — Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights.
• Cross-functional technical partner — Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA.
• Community & platform optimization support — Advise on off-site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority.

What you bring

• Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements.
• B2B growth focus: You prioritize SEO/AEO projects by revenue impact and build journeys that convert B2B buyers.
• AI fluency: Strong prompting/LLM understanding; you know how to structure clear prompts for advanced workflows and understand how to influence answer engine results.
• Data-driven: Proficient with GA4 & Search Console with a working understanding of BI tools (e.g., Looker); SQL/Python is a plus.
• Performance instincts: You understand website speed and performance metrics and partner well with designers, developers, and engineers.
• Operator mindset: You build systems (dashboards, alerts, QA tools) that optimize workflows and help your programs scale efficiently.
• Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders; comfortable leading cross-functional projects and initiatives.
• Always improving: You automate the repeatable, prioritize critical initiatives, and raise the bar for best SEO/AEO practices.

What you’ll get

• Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages. 

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $146,000 to $172,000 in San Francisco, CA.Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.