Related skills
market research product marketing data-driven marketing multi-channel marketing integrated campaigns📋 Description
- Start with a clear objective and craft an insights-driven GTM strategy.
- Understand ChatGPT today and its future, and define its narrative.
- Work with research/strategy partners to uncover human and cultural insights.
- Write briefs that inspire ideas, not just describe what to make.
- Shape integrated campaigns across brand, paid, organic, lifecycle, in-product.
- Partner with designers and writers to push work from great to impactful.
- Use product data and user feedback to evolve the strategy.
🎯 Requirements
- Creative at heart; inspire teams and sharp, clear communication.
- Can simplify complex ideas into a human, clear narrative.
- Can tell a brand story around a product, even without a tech background.
- Think in systems: connect product, brand, channels, and UX.
- Have a track record of campaigns that changed how people see a product.
- Comfortable across disciplines and uniting many perspectives.
- Have 10+ years in consumer/product/brand marketing in tech/entertainment.
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